In 2021, the Mooresville Downtown Commission was looking for a new way to activate their downtown—kicking off the holiday shopping season and drawing more foot traffic to their retailers. They reached out to Jeff Cason Designs to help them activate their vision.
Our team developed a nightly animated display that lit up an historic brick building with dazzling holiday projections. The colorful animated show was a hit, and became an attraction that drew shoppers, diners, and visitors to the nearby museum throughout the holiday season.
Name of client: Mooresville Downtown Commission
Location of project: Mooresville, NC
Year of project install: 2021 (annual overlay)
Technology:
Epson laser projectors
Autonomous show system that powers itself on and off nightly, with cameras and remote access for off-site monitoring
Jeff Cason served as the Creative Director and Projections Designer.
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