"Roots on Eucalyptus" Animated Mural

Our team was approached by a commercial developer who had just built a new mixed-use office space and was looking for a creative way to advertise the property. They hired our creative firm to adapt the stunning artwork of renowned surf artist Damian Fulton into a kinetic projection-mapped mural. The installation served as a beacon that glowed each night with dynamic animations, drawing attention and foot traffic to the location. "Roots on Eucalyptus" ran for one month, and was a featured installation in the 2021 El Segundo Art Walk.

Client: Endless Pursuit Corp.

Location: El Segundo, CA

Year of project install: 2021

Technology:

Timed projectors that activated every night

Jeff Cason served as the Creative Director & Projections Designer

Collaborators:

Damian Fulton, Artist & Co-Producer (Executive Creative Director, Spinifex Group)