Our team was approached by a commercial developer who had just built a new mixed-use office space and was looking for a creative way to advertise the property. They hired our creative firm to adapt the stunning artwork of renowned surf artist Damian Fulton into a kinetic projection-mapped mural. The installation served as a beacon that glowed each night with dynamic animations, drawing attention and foot traffic to the location. "Roots on Eucalyptus" ran for one month, and was a featured installation in the 2021 El Segundo Art Walk.
Client: Endless Pursuit Corp.
Location: El Segundo, CA
Year of project install: 2021
Technology:
Timed projectors that activated every night
Jeff Cason served as the Creative Director & Projections Designer
Collaborators:
Damian Fulton, Artist & Co-Producer (Executive Creative Director, Spinifex Group)
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