In 2021, the Mooresville Downtown Commission was looking for a new way to activate their downtown—kicking off the holiday shopping season and drawing more foot traffic to their retailers. They reached out to Jeff Cason Designs to help them activate their vision.

 

Our team developed a nightly animated display that lit up an historic brick building with dazzling holiday projections. The colorful animated show was a hit, and became an attraction that drew shoppers, diners, and visitors to the nearby museum throughout the holiday season.